About Advice > Startup

Trademarks

For businesses, trademarks are one of the most valuable forms of intellectual property. A trademark is any word, combination of words, or symbol attached to a product or service. It is the chief means of identification for a product or service, which when marketed, becomes a brand. Because success for most businesses depends on how recognizable their brand becomes, taking the steps to protect trademarks from imitators is critical.

Search, Registration and Filing
The U.S. Patent and Trademark Office is the primary source of patent and trademark registration protection used by U.S. and international businesses.

Marketing Abroad
Individuals and businesses interested in marketing abroad should visit the World Intellectual Property Organization (WIPO), the branch of the United Nations that helps to establish intellectual property rights across borders.