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Franchise
Franchise Cost
Below is an outline of several components of a typical franchise
system. Consider each carefully.
In exchange for obtaining the right to use the franchisor's name and
its assistance, you may pay some or all of the following fees.
- initial franchise fee and other expenses. Your initial
franchise fee, which may be non-refundable, may cost several thousand
to several hundred thousand dollars. You may also incur significant
costs to rent, build, and equip an outlet and to purchase initial
inventory. Other costs include operating licenses and insurance. You
also may be required to pay a "grand opening" fee to the franchisor to
promote your new outlet.
- continuing royalty payments. You may have to pay the
franchisor royalties based on a percentage of your weekly or monthly
gross income. You often must pay royalties even if your outlet has not
earned significant income during that time. In addition, royalties
usually are paid for the right to use the franchisor's name. So even
if the franchisor fails to provide promised support services, you
still may have to pay royalties for the duration of your franchise
agreement.
- advertising fees. You may have to pay into an advertising
fund. Some portion of the advertising fees may go for national
advertising or to attract new franchise owners, but not to target your
particular outlet.